Design Concepts

What premium design looks like for your industry.

These three are design concepts, not client projects — built to demonstrate the quality benchmark and strategic thinking we bring to every engagement. Each is designed around a specific business type, conversion goal, and target customer. Not templates. Thinking made visible.

Design concept — not a paid client project
marea.com
Marea — dark luxury coastal dining website concept, hero section
Marea — the experience section Marea — featured dishes section Marea — golden hour terrace section
Fine Dining · Restaurant

Marea

A dark, moody, editorial site concept for a beachfront fine-dining restaurant — built to make a reservation feel like the start of the evening, not a form to fill out. Deep mahogany and amber tones, cinematic photography treatment, and a menu presentation designed to sell the experience, not just list dishes.

Designed for
Premium, reservation-driven restaurants competing on atmosphere as much as food
Conversion goal
Reservations, with a secondary path to private-event enquiries
What it demonstrates
Editorial visual storytelling, mobile-first reservation flow, brand-led photography direction
olassurf.co
Olas Surf — surf school website concept, hero section
Olas Surf — beginner lesson card Olas Surf — surf camp accommodation Olas Surf — private coaching card
Surf School · Sports & Lessons

Olas Surf

A multi-page concept for a surf school offering lessons, camps, and rentals — built around the exact question a first-time visitor actually has: "which lesson is right for me?" Clear skill-level segmentation, camp packages, and a booking path that gets a nervous beginner to "yes" quickly.

Designed for
Activity and lesson-based tourism businesses with multiple skill-level offerings
Conversion goal
Lesson and camp bookings, segmented by experience level
What it demonstrates
Multi-page information architecture, booking-flow clarity, video-led storytelling
selvaco.com
Selva & Co — boutique retail website concept, hero section
Selva & Co — resort wear collection Selva & Co — handwoven tote product shot Selva & Co — artisan maker detail
Boutique Retail · Artisan Goods

Selva & Co

An e-commerce concept for an artisan accessories brand outgrowing "just Instagram" — built to give handmade goods a permanent, owned home online instead of a feed that disappears under a new algorithm every few months. Product-first layout, artisan storytelling, and a checkout that doesn't get in its own way.

Designed for
Boutique retailers and makers moving from social-only to a real e-commerce presence
Conversion goal
Direct product sales and newsletter capture for repeat buyers
What it demonstrates
Product photography direction, artisan-brand storytelling, e-commerce fundamentals
Real Proof, As It's Earned

Here's exactly what a real case study will include.

We'd rather under-claim now and over-deliver later than the reverse. As engagements complete, this page will start replacing design concepts with real, named work — built to this framework every time, so a claim is never made without the number behind it.

01

The Starting Point

What the business looked like before — real screenshots, real numbers, no vague "struggling online" summary.

02

What We Did

The specific, scoped work — not a generic list of services, the actual decisions made and why.

03

The Outcome

Measured against business outcomes — enquiries, bookings, revenue — not just traffic or impressions.

04

Client's Own Words

A direct quote, attributed and verifiable, not a paraphrase written on their behalf.

05

Timeframe

How long it took, honestly — including the parts that took longer than planned.

06

Permission

Published only with the client's explicit sign-off on what's shared and how.

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