The audit format came from frustration. I wanted to show business owners exactly what I was seeing — competitor by competitor, platform by platform — rather than just telling them things were broken. The research takes hours. The reports are long. That's deliberate. When you've built something with your own hands, you deserve more than a generic checklist.
I'm not trying to build the biggest agency. I'm trying to be the most useful one — the person who actually understands your business well enough to handle the digital side of it properly, so you don't have to think about it.
Steady Drift isn't a conventional agency, and it isn't trying to be one. The name is deliberate: no manufactured urgency, no hype, no pressure to close. We work with a small number of clients on purpose, because quality erodes the moment it's spread across too many accounts at once. If we're at capacity, we say so — a waitlist is a sign of a healthy business, not a problem to paper over with a discount.
How I actually work
- Research first, always. No recommendation gets made before understanding the business, its customers, and its actual obstacles. No templates, no assumptions.
- Honesty over the sale. If the research says you don't need what you came in asking for, I'll say so — including in the audit itself.
- Few clients, on purpose. Capacity is deliberately limited so quality doesn't degrade to fit volume.
- Launch is the beginning, not the finish line. A website or profile that goes live and then gets ignored is in slow decline from day one — the work stays engaged after launch.